One of the things that has always pissed me off about the contemporary marketing of classical music are the really really lame attempts at sexing up classical music. Bond, Vanessa Mae, that annoying new tenor quartet. They're sooo mainstream and heavy handed....
Let's put this hot, young soprano in a short skirt and this hot young tenor in a leather jacket and tight pants and those classical music buyers will just swoon! WRONG! I'm not sure how to make classical music "sexy" again, or whether that's even really worth it. Much of the music can be challenging and simply doesn't fit in the 5 minute snippets, mp3 driven culture of music today. British classical music writer Ivan Hewett argues that the sexiness of the music is just below the surface. With most opera it's not below the surface it's right there (Rigoletto is about a duke who sleeps around and how one jilted dad seeks revenge, Don Giovanni = Don Juan, etc.)
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